Once again providing live-coverage for socials and broadcast at IEM Katowice. Working with the ever talented @DeaziD on levelling up our assets for players and storylines particularly this event. I also produced and managed the social media day crew to generate short-form shoulder content on-site.

Your favourite first-person shooter's favourite first-person shooter. With the privilege of working on an official merchandise collection for Counter-Strike 2, I provided art direction, social media strategy and contributed apparel designs along with @augustusvisuals for this launch. With a focus on a fashion-forward approach and not your run-of-the-mill gaming apparel, we launched another instant sellout collection, rivaling the previous years ESL x Champion collection at IEM Cologne 2024.

Live and direct from Cologne - social coverage, brand activations and fan focus. Bringing together the best narratives and content for the 2 week event, for both broadcast, socials and in-arena experience.

Basement Dweller (stylized as: BSMNT DW//R) is a clothing line launched in collaboration between ESL and Alex 'MACHINE' Richardson. I had the pleasure of leading the creative direction and graphic design for these brand, as well as web, marketing and social strategies. The brand aims to blur the lines between the digital world we often inhabit and the fast-moving streetwear scene - WhoAreYouOffline? was the leading ethos of the first drop and will carry through into future collections.

One week of on-site coverage for Season 19 of the ESL Pro League. The objective as always is to provide narrative, statistical and exciting companion content for those who are not directly engaged with the broadcast, while also supplementing the committed viewer's knowledge too.

Celebrating the historical 100th IEM at Dallas, providing art direction and marketing ahead of this special event, as well as social coverage and on-site delivery. In particular this event is very much a one-off, so to tell the story of IEM and not detract from the games itself was a fun line to walk. Developing the existing IEM brand with a gold hue as well as narrative pieces highlighting the history and saga of the Intel Extreme Masters.

The Cathedral of Counter-Strike, IEM Cologne is one of the ESL Pro Tour's standout calendar events. For 2 weeks we created the narrative content for broadcast and socials culminating in the Grand Final.

In our first co-operation with Champion we launched a range of hoodies, each representing one of the traditional Counter-Strike roles. Numerous challenges such as a lack of a photoshoot & tight deadlines made this a particularly rewarding launch to get off the ground. An instant sellout during IEM Cologne, and an online sellout not long after. I lead on the apparel design and art direction.

Taking over the city of Rio for 3 weeks with an extensive out of home advertising campaign is no mean feat. Across numerous placements including the metro and shopping malls we gave primetime coverage to the players, partners and storylines around the IEM Rio 2022 Major.

Overtime on Inferno is a weekly CS:GO podcast from TL;DR Media. The objective with this brand was to create a memorable and unique identity, that exists in the already existing TL;DR Universe (primarily our bi-weekly newsletter and social channels). We also wanted to ensure that the podcast could stand on it's own in the sea of esports shows, and stand out for its charm and style.

Frankie Ward is one of the most succesful and beloved esports talents- as well as a streamer and blogger, most known for her hosting work in the CSGO scene.  Frankie wanted to elevate her personal brand in a way that resonates with her love of 80s fashion and culture, but barring a modern and relevant style that could be used across her platforms in context with sponsors and partnerships.

A selection of bi-weekly editorial images to supplement the readers experience as part of the tl;dr newsletter. By this point the bright yellow and newspaper-style-photography was a staple of the tl;dr brand and recognisable among our subscribers and social audience. During my time at tl;dr we wrote and published over 250 newsletters twice a week, without missing a single send.

Chetz Esports are a UK Gaming Organisation, who restarted operations in early 2021. I was tasked with taking their original branding, and creating a more dynamic, versatile, and modern approach to better suit their needs. The project required a quick turnaround as the team were soon making their debut in the ESL UK Circuit.