IEM100

Celebrating the historical 100th IEM at Dallas, providing art direction and marketing ahead of this special event, as well as social coverage and on-site delivery. In particular this event is very much a one-off, so to tell the story of IEM and not detract from the games itself was a fun line to walk. Developing the existing IEM brand with a gold hue as well as narrative pieces highlighting the history and saga of the Intel Extreme Masters.