Basement Dweller

Basement Dweller (stylized as: BSMNT DW//R) is a clothing line launched in collaboration between ESL and Alex 'MACHINE' Richardson. I had the pleasure of leading the creative direction and graphic design for these brand, as well as web, marketing and social strategies. The brand aims to blur the lines between the digital world we often inhabit and the fast-moving streetwear scene - WhoAreYouOffline? was the leading ethos of the first drop and will carry through into future collections.